WHERE CAN I BUY YOUR JUICE?
Our juice is exclusive to Ace Hotel + our Shoreditch Dispensary.
CAN I BE YOUR DEALER OR STOCKIST?
We could be interested in slowly expanding our offerings to a limited number of like-minded businesses.
Send us a proposal on why you think we would be a fit.
WHAT’S THE DIFFERENCE BETWEEN COLD-PRESSED JUICE + JUICE I MAKE AT HOME?
East London Juice Co. juice is cold-pressed - our cold-press method of juice extraction provides a minimum mixing of air with the juices which results in very slow oxidation. The juice press gently extracts the natural fruit sugars, vitamins, trace minerals, enzymes and other integral elements, providing you with the highest form of natural juice power possible. This way, we let the juice do the talking in all of its pure, natural glory; bottled without any preservatives, thriving for a cool 72-hour shelf life. Most household juicers/ places that make juice in front of you are typically ‘rotary’ or ‘centrifugal.’ As the blade inside a centrifugal juicer spins at a high speed, it generates heat which oxidises and separates the nutrients naturally found in whole fruits + vegetables, rendering those nutrients that make it into the juice less potent and requiring immediate consumption.
DO YOU PASTEURISE?
We love nothing more than food in all its natural splendor, so no, we don’t pasteurise. Pasteurised juice is heated to a high temperature for a short time before it is sold. About 98% of all juices sold in the UK are pasteurised, namely because it prolongs the shelf life of juice and is cheaper than not pasteurising. Pasteurisation for even cold-pressed juices (which most, ironically, are) renders most juice nutritionally inept. We would rather promote the consumption of pure, high-frequency, cold-pressed fruits + vegetables and therefore, we mindfully press, bottle and sell a truly raw + unpasteurised product.
WHAT IS ‘HPP’ AND WHY ISN’T EAST LONDON JUICE CO.’S JUICE TREATED BY IT?
HPP is an acronym for High Pressure Pascalisation (or High Pressure Processing). HPP is most easily explained as a preservation technique that subjects the juice to a quick heat up + cool down process. Similar to pasteurisation, HPP extends the shelf life of raw juice well beyond 72 hours (weeks and months). It is a technology that more conscious conumers are becoming more aware of and we’ve found that many of the cleanses that say they are not pasteurised actually use this method. There’s a lot of controversy in the juice world around this especially in North America. East London Juice Co. is not HPP’d and is untreated in all the other ways (flash pasteurisation, preserving extracts, etc.)
I JUST WANT TO DO A JUICE FAST/ DETOX/ CLEANSE.
Many of the popular juice companies have taken something really good and made a cleanse into something less than ideal, often using subtle body shaming as a sales tactic and it’s no great surprise when the body + mind react adversely to these techniques. We strongly oppose to some of the online advertising we see encouraging new breastfeeding mums to just drink juice for 5 days, teenage girls to drop a dress size and targeting and fuelling our societies many insecurities. A complete fast from solid food can be a miserable affair and goes against what our experts say; we do not disturb your eating patterns, so instead let’s embrace food – why ever not? We are not condoning fasting for cultural or religious purposes.
DO I HAVE TO REFRIGERATE MY OFFERINGS?
Raw food + juice needs some TLC, as it is highly perishable. So, show your favourite East London Juice Co. offering some love + keep it refrigerated at all times when you’re not sipping mindfully.
WHY IS MY JUICE SEPARATED? IS IT SPOILED?
Separation in your juice is always a good sign of no preservatives or pasteurisation. As long as juice is within the ‘consume by’ date and refrigerated properly, a multi-tone juice does not indicate spoilage. Always refrigerate your juice, shake before drinking and enjoy on or before the ‘best before’ date.
ARE ALL YOUR OFFERINGS ORGANIC?
We are currently creating a ‘beyond organic’ hierarchy and plan to disseminate to further responsibility in the industry. It’s not just about an organic certification. We have met farmers who don’t use certification, but work in a permaculture way which can be sometimes far better than certified organic. Most of our ingredients are certified organic, but there are some that aren’t because we either find what we believe is a more ethical/ healthy option or there is no certification offered for that ingredient. That being said- all our juice is Certified Organic.
WHY DO YOU SELL BONE BROTH IF YOU ARE A VEGAN COMPANY?
We don’t claim to be a vegan company, although the majority of our offerings are. Our focus is on finding the most nutritionally-beneficial products and pairing that with our mission to be kind to the environment. We brew organic bones that would otherwise be discarded. Our offerings are created to leave you feeling like your own version of Super (wo)man.
WHAT STUFF DO YOU PUT IN YOUR PRODUCTS ?
All of our botanic + small batch offerings contain organic, ethically traded or wild-harvested ingredients. You can be sure that our products will always be free from gluten, unwanted dyes, GMO’s, refined sugars, cheap fillers and pasteurisation.
CAN I CONTINUE “SIPPIN’ ON MY GIN + JUICE?
Our personal approach is all about balance (laid back.)
On the occasional Friday night, you might find our own juices getting spiked.
AM I ALLOWED TO SMOKE DURING A (RE)TREAT?
We invite you to carefully listen to what your body needs + our (Re)treat is a great opportunity to step away from ‘bad’ habits and introduce more goodness into your body.
CAN I CANCEL MY ORDER?
We will do our best to avoid charging a cancellation fee (we’re not into pinching pennies), but if the preparation of your order has started, we may not be able to refund you.
DO YOU ACCEPT RETURNS?
If you suspect an issue with any of our offerings, please let us know immediately and we will remedy the situation. We want you to love our offerings as much as we do, but we also run a tight ship and our offerings are small batch/low margin, so returns + exchanges are not permitted.
WHY DO I HAVE TO PRE-ORDER MY JUICE (RE)TREAT?
As East London Juice Co.’s is working towards a zero-waste process, (Re)treats must be pre-ordered online in advance. A truly sustainable operation wastes nothing, especially not precious food! We also want to make sure we check in with you beforehand for a more bespoke service. Thank you for supporting our vision and helping us manifest a more sustainable + kind future.
WHY DO YOU SAY YOU ARE 'ANTI-CLEANSE'?
Anti-Cleanse = we don’t believe in juice only diets. We believe in PAD (pay attention diet). Pay attention to how you feel. What does your body really want? Honour that! East London Juice Co.’s exploration of the inner reaches and outer effects of all nutrients has led us to the design of a program of ingest + study. Our Anti-Cleanses adapts to your everyday life – our juices contain the good fats, proteins + minerals you need to thrive.
Your privacy is of the utmost importance to us and we will never give your personal details to any outside company for marketing purposes without your permission. We collect only the information that we need from you to provide you with the best service possible.
We use your name and address to deliver your juices to you and for billing as required to make a purchase relating to your credit card.
Emails sent by http://eastlondonjuice.com relating to your orders and bookings are not optional and are intended to ensure you are fully informed about your upcoming bookings.
WHAT ARE YOUR TERMS AND CONDITIONS ?
Please read the following terms and conditions carefully. By using this website and placing an order with us you are agreeing to the conditions that appear below. These terms and conditions were last updated 16 June 2015. We may change these terms and conditions so please check them before placing an order.
You can contact us at any time using the contact details on our website.
We reserve the right to terminate our agreement with you if we are refused authority from your card issuer for payment or we reasonably believe that payment will be refused. You agree to compensate us in full against any and all reasonable costs and expenses (including reasonably legal costs) that we may incur in obtaining payments due from you that you have not made in accordance with your agreement with us as set out in these terms and conditions.
All payments must be placed in advance, unless expressly agreed in writing by us.
All cancellations must be received no less than two working days before your start date. Cancellations may be made via our website or once specifically accepted by a member of our team via email or telephone. Cancellations shall be taken to include postponement of a booking to a different date and changing the type of programme booked or the number of participants. Please see our Ordering Policy for further details on order and cancellation deadlines.
No refunds will be made after a cleanse programme has started. Exceptionally, refund requests due to medical issues may be considered at our discretion, based on written proof of condition from your GP.
Please note that we reserve the right to change prices without prior notice.
We accept payment by credit or debit card over the phone or via the website. We do not accept cheques or cash on delivery. Your booking is not confirmed until we have received payment.
As this website sits on a server based in the United States, we hereby inform you that by placing an order on www.eastlondonjuice.com you automatically give consent to having your personal data transferred to the U.S.
We will make delivery to your address as stated when you set up an account or update that address. You are responsible for making suitable arrangements to receive your delivery and giving us appropriate instructions. You are responsible for ensuring that any delivery point given for a work address is acceptable to your employer for personal deliveries. If it is possible that you may be unable to accept delivery in person you must provide us with a back up contact person who will be available.
In the event that your delivery is stolen from your doorstep or other place specified to us or damaged while there we do not accept liability and will offer compensation only at our discretion.
If we are unable to deliver to the address that you have given to us for any reason, we will attempt to contact you to make other arrangements. We will normally contact you using the telephone number that you have registered on your account and it is your responsibility to ensure that you are available on this number. If we are unable to deliver in such circumstances, we reserve the right to charge you for that cleanse in any event.
If we are unable to deliver to you, or have to deliver late, for reasons beyond our control, for example adverse weather conditions, strike actions, vehicle breakdown, traffic congestion or supplier failure, we cannot accept liability for any inconvenience or loss this causes.
We will not charge you for products that we have not delivered in accordance with these terms and conditions. Otherwise our liability in respect of incorrect delivery is limited to the price of your cleanse.
Changes to your delivery address must be notified to us within our order deadlines. We are not obliged to accommodate late changes to your delivery address.
You must inspect your package as soon as possible after you have received it and notify us promptly if you find any defects by calling or emailing us using the contact details on our website. If you do not let us know by 1pm on the delivery day of any such problems you will be deemed to have accepted the package and we will not refund or replace any item.
In the case of a late delivery, you must call or email to inform us by 1pm on your start date, at the latest, if you have not received your package. After this time you will be deemed to have received and accepted the package and we will not refund or replace any item.
HEALTH AND NUTRITIONAL INFORMATION
Specific health or dietary requirements or objectives cannot be guaranteed. Please note that we may not be able to accommodate specific dietary needs and may refer you to your GP. There is no substitute for a private consultation with a qualified nutritionist, naturopath or other health professional to discuss your individual requirements. Please contact us if you would like a recommendation for a suitable professional.
http://eastlondonjuice.com's products may not be suitable for everyone and our service should not be used by pregnant or breastfeeding women without medical supervision. If you have any concern, you are taking specific medication or have a medical condition please check with your doctor first.
We regret that we are unable to deliver to those who have allergies that result in anaphylactic shock or diabetics who are insulin dependent.
While the website and other information that we may send you provides general information on health and nutrition this does not in any way constitute medical advice and is not tailored to your specific requirements.
http://eastlondonjuice.com's juices are made in a kitchen that contains nuts. In ordering from us you acknowledge that we cannot be held responsible for any reaction that you may have to nuts or any other ingredient. If you do have a nut allergy you need to contact us in writing.
If you have specific dietary requirements you may contact us to discuss these. We may be able to accommodate your requirements in whole or in part at our discretion on a case by case basis. However, we shall not be responsible in any way for failure to meet your requirements.
We do not make any health claims about our products.
AVAILABILITY OF THE WEBSITE
Although http://eastlondonjuice.com aims to offer you the best service possible, we make no promise that our website services will meet your requirements and we cannot guarantee that the service will be fault free. If a fault occurs with the service, please report it to us as soon as possible using the contact details on our website and we will correct the fault as soon as we reasonably can.
Your access to the website may be occasionally restricted to allow for repairs, maintenance or the introduction of new facilities or services. We will restore the service as soon as we reasonably can. In the event that our website is unavailable, our usual order and cancellation deadlines apply.
While we try to ensure that material included on the website or any other material is correct, we cannot accept responsibility if, despite our endeavours, this is not the case. Without prejudice to your statutory rights, we may correct any inaccuracies and/or errors and we will not be responsible for any such inaccuracies and/or errors or for the results obtained from the use of such information.
Nothing in these terms and conditions affects your statutory rights as a customer. To find out more about these, contact your local Trading Standards Office (www.tradingstandards.gov.uk) or Citizens Advice Bureau (www.citizensadvice.org.uk).
The content of the website (including but not limited to text, graphics and information) is protected by copyright and other applicable intellectual property rights. You may not reproduce, modify, copy, distribute or use for commercial purposes any of the materials or content on the website without express written permission from us.
We will assert our intellectual property rights if any part of this website is used without our permission.
You may not assign, sub-licence or otherwise transfer any of your rights under these terms and conditions.
If any of these terms and conditions is found to be invalid by any court having competent jurisdiction, the invalidity of that provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect.
The provisions of the Contracts (Rights of Third Parties) Act 1999 are expressly excluded from our contractual relationship with you so that no third party may claim any rights under that relationship (but this shall not affect any right or remedy of a third party which exists or is available apart from the Act).
These terms and conditions shall be governed by and construed in accordance with the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction over any dispute arising under or in relation to these terms and conditions.
To order programmes from http://eastlondonjuice.com you must have cookies enabled. Without cookies you will still be able to browse our programme information, but you will not be able to move through the booking process.
Cookies cannot harm your computer and we do not store any personally identifiable information in them (such as credit card details).
WHAT IS YOUR ENVIRONMENTAL POLICY ?
Sustainability + environmental awareness is very real for us and central to our ethos. We aim to showcase + support positive sustainable + social practice in the industry.
Live + work is all mostly within walking distance. This means the only fuel we use when travelling to work is (wo)manpower!
We will continue to review our practices and update our environmental policy. Our longer-term goal is to complete the circle with farming practices to supplement our produce cycle and to be running the venue on solar + renewable energy sources.
Finally, in line with the latest environmental research by the UN, by choosing plant-based cuisine and reducing our consumption of animal products, we together reduce the significant environmental impact that food choices play on our planet. This, above all else, is the most sustainable choice that we – both as individuals and as a social group - can make, in order to produce an impact on carbon emissions, rates of global water consumption and pollution, land degradation and more.
A work in progress
WHAT’S YOUR PERSONAL BACKGROUND ?
Before being in the UK, starting a family and setting up the East London Juice Co. I lived on my own in the wilderness on a converted ranger station by a Canadian lake, painting and foraging, working in a nightclub (as you do!) But while much has changed in the way I spend my days, from the lake to the city, my vision + intention has always remained the same: An artist working toward a connective practice of inner and outer well-being. So in many ways, East London Juice Co. is very much in-line with that same journey.
HOW DID YOUR IDEA FOR THIS COME ABOUT?
Whilst studying Permaculture in Peru, a self-sustaining business around food + wellness was imagined. That was the seed that grew. Now, we are an evolving business that facilitates mindfulness in how we approach plants + food within our culture. I think when we breathe life into any creative project, support it + nourish it, it can evolve + grow in a very natural way. So the juice thing has been less of a lightbulb moment + more of an evolution. I was very familiar with making juice, passionate about it + wanted to share it. In a way, it didn't make sense not to set it up.
WHAT ARE THE CHALLENGES OF THIS BUSINESS ?
We're still very much at the start of our journey here. It's been a steep, but enjoyable learning curve. Initial funding came from savings + a small Kickstarter Campaign (thank you again to everyone!) + a pop up was the ideal place for us to start as it gave us a great location + an opportunity to experiment with the business. The biggest challenges have been around business inexperience, finance + time, however, it’s such a fantastic project to live + breathe.
WHATS YOUR PERSONAL FAVOURITE DISH ?
You're asking us to pick a favourite child of ours?! That's impossible, so I'll pick the newest born. We’ve just started offering a hot vegan broth -new to the menu. It's got over a hundred different ingredients including 6 different seaweeds, wild pine pollen + synergistic adaptogens focusing on supporting the immune system. Although there's a lot of exotic + unusual ingredients, the excitement is making it fresh. Something like this, that is made with such care, feels amazing to have people enjoy.
WHAT INSPIRES YOU TO KEEP GOING + GIVING TO YOUR BUSINESS?
The sense of community that comes from working with a group of likeminded people + meeting new people all the time that want to be a part of it. We’ve held the odd supper club happening for small groups of about 15 guests. It's a multilevel nourishment experience in the middle of a crazy city. Each time it’s a completely different experience. We start by leading participants through a meditative practice that activates the rest + digest response within the nervous system. We encourage everyone to listen closer to what the body actually needs from food beyond cravings, which, most of the time, is just the mind playing tricks on you. Then, when it’s time for a beautiful meal, participants feel relaxed as they eat slower, seem more rooted in their body, + connect with each other in such a different way.
WHY DO YOU EAT THE WAY YOU DO?
My personal relationship with food health has been a very contradictory one. I have always been aware of what I was putting into my body, but my relationship was not always balanced or healthy. I’ve experienced food as a fuel during competitive martial arts training, to food as unnecessary during an extended period of bulimia as a young girl. We all have our stories around what we eat, and mine today is more about approach. I am a 'clean eater' but with a terrific balance. I am vegetarian + gluten free but very open minded when it comes to an individual’s needs. I deeply respect slow food but you’ll also often find me at HQ on a Friday night with friends spiking our cold-pressed juice + eating GF pizza.
WHAT ARE YOUR PERSONAL OPINIONS ON JUICE CLEANSES ?
We do not and will not ever offer juice only diets. When we were in the research and development phase of the business, one of my friends with expertise in marketing began to research the juice industry, and I was really disturbed by what he showed me. Most juice companies have taken something really good + made a cleanse into something less than ideal. I strongly oppose some of the online advertising that's out there; encouraging new breastfeeding mums to just drink juice for 5 days, teenage girls to drop a dress size and fuelling many insecurities, even to the point of villainizing solid food and fat. As such, we have decided to avoid juice only diets like the plague of faux-faddish health-hocum that they are.
A cleanse could possibly be done in a beneficial way for the right person using the right tools, but I’ve rarely seen that happen. We get a lot of young girls coming in requesting juices to cleanse, detox + lose weight, which actually makes me so angry! We simply believe in PAD (Pay Attention Diet). Pay attention to how you feel! What does your body really want? It’s a long journey to learn to listen to oneself more, but let's start moving in that direction !
CAN YOU GIVE AWAY JUICE FOR A PR EVENT FOR OUR FASHION SHOW ?
We aren’t motivated by free fashion PR to to give away our offerings. If you are part of a non profit looking for food to genuinely feed hungry people who cannot afford it please contact us. To those at this time we have on offer: could share our commercial kitchen for 2 months for free, pulp + coffee grinds ( top quality waste that can be up-cycled. ) Could give away 10kg of buckwheat groats as we have extra.